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Turin…where the Rocca family business began in 1794.
History and innovation have happily coexisted in the boutique in Piazza Lagrange since 1872. The original decor created by founder Alberto Rocca is the perfect companion for precious, contemporary jewels and watches made with state of the art technology.
The Rocca boutique has been a destination for some of Turin’s most illustrious inhabitants: Camillo Benso, Count of Cavour, Giuseppe Verdi, Luigi Pirandello, Gabriele D’Annunzio, Giuseppe Garibaldi, and not least, the Savoy family, for whom Rocca became official supplier.
The store is witness to the enormous professionalism and experience of Rocca 1794 in Italy and abroad, in particular in the field of prestige watches. It was indeed here that the company made its name for having been the first to import many esteemed brand-name elite Swiss watches to Italy.
The first steps of a legendary company and the jewels and watches that for more than two centuries have captivated Italian enthusiasts.

Business hours:
Monday, 3:30 pm -7:30 pm
Tuesday through Friday, 9:45 am - 12:45 pm and 3:30 pm - 7:30 pm
Saturday, 9:15 am - 12:45 pm and 2:45 pm - 7:00 pm

Piazza Lagrange 1 - Turin

Phone number: +39 011 5629260
Fax: +39 011 5629809