Rocca 1794


Fred Paris

Some people’s destinies are sprinkled with stars…
… But it was diamonds, pearls and multicoloured stones that studded the destiny of Fred Samuel.
Born in 1908 into an Argentine family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.
Today, the Maison FRED honours its founder’s unquestioning love of sunlight and colour with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility of its collections. Unmistakable and timeless jewels, able to express a claim for modernity based on striking pieces with rounded, curvace outlines.

Force 10 collection

One of the Maison’s signature pieces, the Force 10 bracelet was created in 1966 and reflects both contemporary fashion and the maritime influence behind its inception.
This surprise encounter of a woven steel sailing cable with a gold buckle goes beyond jewellery, having come to symbolise a sense of freedom and casual elegance.
Like a flotilla of yachts blown along by the breeze, Force 10’s multiplicity of shapes and sizes, vibrant colours, ability to mix and match, and interchangeable design make it synonymous with a bold, positive style of jewellery.

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