This year too, during the whole Christmas period, Rocca will be on-air with an advertising campaign on Radio Montecarlo, the Monaco Principality Italian radio, which has always been committed to an exclusive and refined music selection.
The campaign, broadcasted for four weeks (from 11/28 to 12/25) shows three main topics: Spots, Billboards matching the time signal during the day and live quotes for Andrea Valli and Marco Porticelli Morning Show.
The subjects, aimed to stimulate Christmas purchases, will be focused on Rocca Boutiques and its jewelry and watchmaking brands, with a special accent on Damiani, Salvini and Venini.
Moreover, Rocca will be present through an adv banner on www.radiomontecarlo.net.