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Lugano, Via Nassa, 4

In the delightful setting of the lakeside promenade, nestled in the midst of the mountains, the exclusive Boutique Rocca 1794 is the symbol and pulsating heart of luxury shopping.

The entirely renewed Boutique features the finest of international brands. Dedication towards its customers, the culture of service and an unmistakable passion for quality lie at the core of its values.

Boutique's services

  • Corner:

    • Damiani,
    • Hublot,
    • Panerai,
    • Tudor
Rocca 1794

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Rocca 1794

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Rocca 1794 World is full of precious experiences: subscribe here to access exclusive promotions, flash sales, custom services, and unmissable events.

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Free shipping and returns

Free standard shipping and returns on any order.

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Safe payments

Totally safe payments with PayPal, which can be used with most of the circuits.

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Dedicated customer service

Rocca offers continuous and dedicated assistance on your purchases. Please contact us at 800 00 1794 or

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