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Taormina, Corso Umberto, 132

Just like an oyster conceals its pearl, so does Taormina, the city with an irresistible charm, perched on Mount Tauro and gazing at the sea, which has in its bosom a small world of luxury and exclusivity. Boutique Rocca 1794 is in Corso Umberto, in the centre of town and an earshot from the historic Hotel San Domenico.

The sole distributor of Rolex in Taormina, the store stands out for its minimalist style that reflects sand and honey tones. Large display windows brighten the interior – where jewels and watches are in the limelight – and mirror the legendary Sicilian hospitality.

Rocca 1794

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Rocca offers continuous and dedicated assistance on your purchases. Please contact us at 800 00 1794 or

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