Rocca 1794


Torino, Piazza Lagrange, 2

A charming and mysterious city, at the crossroads of history, culture and innovation. A place of transit for several political personalities and writers: Camillo Benso Count of Cavour, Giuseppe Verdi, Luigi Pirandello, Gabriele D’Annunzio, Giuseppe Garibaldi, Luigi Einaudi and the Savoy family, to cite but a few.
At the foot of the Mole Antonelliana rises the first, historic Boutique: a relentless yearning of the founder Alberto Rocca, the premises still retain their original furnishings, which, in their minimal, style, are the perfect abode for the best collection of watches and jewels.

Professionalism and expertise: the bedrock values passed on to every succeeding generation. Since 1794.
The Boutique hosts a certified watch laboratory.

Boutique's services

  • Laboratory:

    • Certified Watch
  • Corner:

    • Damiani
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