All of Bulgari’s watch Collections for men and women are distinguished by a personal, bold, and sophisticated style.
A perfect blend of Swiss watchmaking mastery and the magnificence of contemporary Italian design, Bulgari watches are the highest expression of excellence.
Over the years, Bulgari has launched new trends that have become design icons, such as the Octo Collection, which has upended the rules of traditional watchmaking by breaking 7 world records, or the Serpenti Collection, symbol of seduction.
Discover all the Bulgari watch Collections!
To pay tribute to the inexhaustible creativity of the Serpenti Collection, Bulgari invited award-winning media artist and filmmaker Refik Anadol to create a work on the theme of Serpenti Metamorphosis.
A multi-sensory sculpture of extraordinary visual impact, created with artificial intelligence technology, “Serpenti Metamorphosis” is a deep dive into the infinite transformations that occur in nature.
Installed in Piazza del Duomo in Milan, the work will be accessible to the public every day from October 4 to 31, from 10 am to 9 pm, by reservation only.