Rocca 1794
rocca1794 rolex

welcome to Rocca 1794

official rolex retailer


Rocca 1794 is proud of be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. With the necessary skills, technical know-how and special equipment, we guarantee the authenticity of each and every part of your Rolex. Browse the Rolex collection below, or simply contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.


Experience a Rolex

Rolex Watches


Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Every component is designed, developed and produced to the most exacting standards.

Watchmaking, The Rolex way

Pioneer in the development of the wristwatch, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.

Rolex is at the origin of numerous major watchmaking innovations, and has registered over 400 patents in the course of its history. Switzerland is the crucible where Rolex watches are brought to life thanks to the know-how and commitment of more than 6,000 employees at the brand’s four sites, all at the cutting edge of watchmaking technology.

Visit us in store


At Rocca 1794, we are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. Our stores in Milan, Turin, Bari, Catania, Fiumicino, Lecce, Padua, and Taormina are recognised as Official Rolex Retailers as we only sell guaranteed Rolex timepieces.

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Do you have any doubt regarding your purchase?
Send an e-mail to customercare@rocca1794.com or call the toll-free number 800-001794

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