A new Boutique enlights Palermo

Rocca, the only high-end jewelry and watch chain in Italy, strengthens its leadership thanks to a new opening in Palermo.

The new Boutique occupies a prestigious space in Via Libertà 35, one of the most beautiful tree-lined avenues in the Sicilian capital. Inside, alongside the creations of the Group's brands – with the precious Damiani, Salvini and Venini in dedicated corners – there are other luxury names, such as Breitling, Girard-Perregaux, Pomellato, Fred and Pineider.

Palermo is the fifth largest city in Italy by number of inhabitants, with a beautiful historic center among the largest in Europe. The new point of sale joins the other three already present in Sicily, in Catania, Syracuse and Taormina, testifying to Rocca's desire to focus on the commercial development of the island.