A FRED jewel is a wink of happiness which illuminates the small and big moments of life.

Some people’s destinies are sprinkled with stars…
… But it was diamonds, pearls and multicoloured stones that studded the destiny of Fred Samuel.
Born in 1908 into an Argentine family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.
Today, the Maison FRED honours its founder’s unquestioning love of sunlight and colour with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility of its collections. Unmistakable and timeless jewels, able to express a claim for modernity based on striking pieces with rounded, curvace outlines.

32 Items

FRED is available in the following boutiques

Free shipping

Free standard shipping on every order


Installment payments up to €5000 with no interest

Gift box

Receive your purchase in an elegant gift bag

Dedicated assistance

Rocca offers you exclusive services and guarantees

We are here to answer your questions and help you find the perfect product.

Phone +39 0131929873

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