Boutique Rolex MilanBoutique Rolex Milan

The Rocca 1794 difference

Our Rolex Boutique in Milan

Located in the heart of the city, with its main points of interest – Piazza del Duomo and Teatro alla Scala – the Boutique seals the strong long-standing bond between the Genevan Maison and Rocca.

Boutique Rolex MilanBoutique Rolex Milan

The Rolex Universe in a Boutique

An immersive and unique experience in the central Galleria Vittorio Emanuele II in Milan. The project was inspired by the original details of the gallery, reviving the Milanese atmosphere in a contemporary key.

The spaces have been designed to guide customers through a shopping experience suited to any need. Following an in-depth study of the history of the place, the colors and selection of materials of the store achieve a synthesis between the historical value of the space and the identity of the Rolex brand.

Milan's drawing room

Since its inauguration in 1867 and the major restoration works of 1906, the Galleria Vittorio Emanuele II has been an important meeting place for its rich offer of activities and was not surprisingly called "Milan's drawing room".

The project, located in a privileged and strategic position, consists of a large restoration operation and is inspired by the original design of the famous shopping arcade, built in neo-Renaissance style.

The Boutique is spread over three levels: a ground floor for welcoming customers, a mezzanine floor dedicated to sales and an exclusive upper floor.

Boutique Rolex MilanBoutique Rolex Milan
Ground floor Boutique Rolex MilanGround floor Boutique Rolex Milan

Lights and geometries

The ground floor is conceived as an extension of the Gallery, re-proposing its motifs, geometries and Venetian terrazzo flooring.

The reception area of the store presents the brand's iconic products and a double-height briar bookcase visually connects the ground floor with the mezzanine.

The ground floor is characterized by travertine walls illuminated by a blown glass chandelier with diamond motifs that pay homage to the tradition of Milanese design.

Artisan tradition

In the sales area on the mezzanine floor, which evokes the atmosphere of a Milanese drawing room, the brand's creations are displayed.

The design of the upper floor preserves the identity of the place, with the restored ceiling that preserves traces of different eras and the original Venetian terrace flooring, brought back to its original splendor thanks to the meticulous restoration work.

The interiors of the shop enhance and enhance Italian craftsmanship and historical workmanship, rooted in the local design tradition.

First room Boutique Rolex MilanFirst room Boutique Rolex Milan
Boutique Rolex MilanBoutique Rolex Milan

Verticality of space

The staircase that connects all floors is characterized by terrazzo flooring. The walnut boiserie, refined cabinet making, highlights the verticality of the space.

The design of the store encourages people to experience the space, opening a visual connection that, from the outside, crosses the exhibition areas and reaches the moving room.

Designed with generous proportions and refined details, the moving room serves as a unique exhibition area that also allows for vertical circulation of customers between floors.

Free shipping

Free standard shipping on every order


Installment payments up to €5000 with no interest

Gift box

Receive your purchase in an elegant gift bag

Dedicated assistance

Rocca offers you exclusive services and guarantees

We are here to answer your questions and help you find the perfect product.

Phone +39 0131929873

Live the Rocca experience, find the Boutique near you