Audacity, the spirit of a pioneer and of anticonformism. These are the values which guided the twenty-year-old Edouard Heuer in the foundation of this Maison, in 1860.
This is a story studded by revolutions: techniques, with the oscillating pinion (1887); aesthetics, with iconic models such as the Tag Heuer Carrera (1963); commercials.
Chronographs with an irresistible appeal, all transmitting a sense of power and yet remaining accessible and gaining the attention of the younger ones.
The close bond uniting Tag Heuer to the automotive sector also guarantees long-lasting quality and a constant innovation.