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Rocca 1794 opens WeChat, a channel dedicated to Chinese customers


Rocca 1794 opens WeChat, the new tool to communicate and share information in relation to Chinese customers.

Besides the very recent February debut on Instagram, a new international communication channel is ready to roll out: since August, Rocca 1794 official account is available on WeChat (WeChat ID: Rocca_1794), the Chinese social network with over 500 million active users every month.

In virtue of this presence, Rocca 1794 will interact with this huge audience of prospective clients, with a special focus on those visiting Italy for the Expo during this period.
Another step ahead made by the Rocca 1794 towards the digital communication of its brand, following the 2013 opening of its Official Fanpage on Facebook and the 2014 launch of its maiden Luxury E-book and the app Watch My Wish.

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