Rocca 1794


Chopard, a family linked firm born in 1890. In the Genevan village of Sonvilier, the young artisan Louis-Ulysse Chopard opens an atelier. The accuracy and reliability of his time clocks soon provide him a concrete reputation in his country and yet becomes an attraction for international markets. Eastern Europe, Scandinavia, Russia: here all of its creations are in full demand.

Purchased by the Scheufele family, the Maison’s success has reached unprecedented levels and it attained a position in the Olympus of horology, thanks to the creativity, the advanced technologies and an excellent ability of savoir-faire.

Mastery, passion, heritance. The story of a family. The story of excellence.

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