Tudor
A NEW ERA OF WATCHMAKING
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards and at the brand’s new watch Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
THE NEW TUDOR WATCH MANUFACTURE
La nuova Manifattura Tudor, interamente arredata nell’emblematica tonalità di rosso, si sviluppa su quattro piani ed é collegata alla Manifattura Kenissi, fondata nel 2016 per la produzione dei movimenti TUDOR. Grazie a questa e alla rete di aziende controllate da TUDOR, il Marchio ha potuto integrare lo sviluppo e la produzione di calibri meccanici ad alte prestazioni. Per assicurare l’eccezionale qualità, tutti gli orologi TUDOR sono realizzati in Svizzera sotto il controllo del Marchio.
All decked out in TUDOR red, the Manufacture spans over four levels totaling 5,500 square meters and is physically and visually connected to the neighbouring Kenissi Manufacture, the TUDOR movement production facility founded in 2016.All of the brand’s watches are manufactured in Switzerland under its control to ensure the exceptional quality of its timepieces.
A LANDMARK FACILITY
Because of their proven reliability and affordability, throughout their history, TUDOR watches have been chosen by the boldest adventurers on land, underwater, and on ice. Today, the TUDOR collection includes emblematic models such as Pelagos, Black Bay, 1926, and Royal.
The TUDOR Manufacture is the first industrial facility fully dedicated to the TUDOR watchmaking company in its 100-year history. The landmark facility is located in Le Locle, Neuchâtel Canton, Switzerland, close to the Swiss-French border.
LE LOCLE
Le Locle is a Swiss town situated in the Jura Mountains. With a population of 10,000 inhabitants, it’s known for its watchmaking-typical town planning and together with the neighbouring town of La Chaux-de-Fonds has been inscribed on the UNESCO World Heritage list since 2009.
It represents a remarkable living example of a mono-industrial manufacturing town dedicated to watch manufacturers, with well-preserved, and in some cases, historical factories that are still fully operational today.
A SIGNATURE LOOK
The construction of the TUDOR Manufacture started in 2018, with the objective of moving the assembly operations of Montres TUDOR S.A. from Geneva closer to its affiliates and suppliers in the Jura mountains. A location next to a Rolex facility, inaugurated in 1970.
The signature TUDOR red building was fully completed in 2021 and officially inaugurated in March of 2023 during the main show for luxury Swiss watch brands, Watches and Wonders.
The façade and windows give the building its signature look. The execution is bright red on the TUDOR Manufacture side and silvery grey on the Kenissi Manufacture side to ensure visual continuity.
BIODIVERSITY AND VISUAL HARMONY
The least disturbance to the outdoor environment around the TUDOR Manufacturer was a guiding principle during development. Careful attention was paid as to not upset the flow of the Bied river, and additionally, all patches of grass are only cut once a year around the area.
The final touch to tie the whole Manufacture together was the choice of furniture used. The interior design follows the same TUDOR red and black and grey colour theme as the outside of the building.
THE DAWN OF A NEW ERA
The TUDOR Shield is the most important symbol of the brand. In October of 2021, the signs were finally installed, signalling the completion of the Manufacture. The symbol was introduced in 1969 with the intention of projecting robustness. Today, the symbol still stands for robustness, and now engineering and manufacturing prowess as well.
The Manufacture represents the dawning of a new era for TUDOR. The vision to create a Manufacture that puts humans at the center of the watchmaking process while harnessing the power of technology has finally been realized in the form of TUDOR Manufacture Le Locle. Careful consideration has been given to every single aspect; from the benches the watchmakers work at all the way to the plants that grow in the open spaces around the Manufacture. TUDOR is committed to making the best possible luxury watch at the best possible price, and the development of this Manufacture is part of that mission, serving TUDOR for years to come.
