Rocca – The Best Luxury Experience
The best jewels and watches.
Situated in the plush shopping districts of Italy, Switzerland and Albania, besides the international airports of Milano Malpensa, Milano Linate and Roma Fiumicino, Rocca Boutiques propose the best watches and jewels of the most prestigious international brands, meticulously selected to quench the thirsts of a discerning clientele.
Tudor
Salvini
Venini
Featured
A 300-piece limited edition
Tudor Pelagos FXD Chrono Pink
"Giro 2025 EDITION"
The winner of the Giro d’Italia earns the iconic Maglia Rosa, a symbol of triumph after taking on one of the most legendary cycling races in Italy—and around the world.
TUDOR celebrates this extraordinary legacy with a limited edition of 300 Pelagos FXD Chrono “Pink” watches, featuring refined pink details, designed for those always in pursuit of their own victory.
ZENITH CHRONOMASTER SPORT RAINBOW
BOUTIQUE EXCLUSIVE
Combining sports luxe with the artistry of high horology, the Zenith Chronomaster Sport Rainbow (Ref 45.3104.3600/21.M3100) celebrates nearly 160 years of watchmaking excellence. Featuring 10 baguette diamonds, 52 rainbow sapphires, and a sleek black lacquered dial, this white gold masterpiece dazzles with style and precision.
Equipped with the El Primero 3600 movement, 1/10th of a second display, and a 60-hour power reserve, it’s built to shine through any challenge.
Be the first to discover it exclusively at Rocca Rinascente in Milan until the 3rd of February
The Boutiques
Situated in the plush shopping districts of the major cities of Italy, Switzerland and Albania, besides the international airports of Milano Malpensa, Milano Linate and Roma Fiumicino, Rocca Boutiques propose the best watches and jewels of the most prestigious international brands, meticulously selected to quench the thirsts of a discerning clientele.
News and events
Events
Rocca and Cartier: the perfect fusion of art and beauty
The Cartier event celebrated the encounter between tradition and modernity, in the splendid setting of Villa Mozart, illuminated by the...
News
Damiani Group strenghtens Rocca's leadership with ten new boutiques
A new company under the Rocca label for the distribution of high-end jewelry and watches alongside “Damiano Parati”, a leading family-run...
News
Rocca awarded with the Best Jeweller Award 2025
TWT's three-diamond seal is provided by the multimedia platform managed by Class Editori and Gentleman, which focuses on the best...
