Boutique Rolex RoccaBoutique Rolex Rocca

The Rocca 1794 difference

Our Rolex Boutiques

Rocca 1794 is proud to be part of the worldwide network of Official Rolex retailers, the only ones who can sell Rolex watches and service them. With over 200 years of experience and dedicated commitment to excellence, Rocca offers a unique shopping experience, accompanied by the expert guidance of our attentive and qualified staff. All the Rolex timepieces we offer are authentic and protected by the official Rolex guarantee.

Boutique Rolex MilanBoutique Rolex Milan

Rolex Boutique - Milan

Located in the heart of the city, between the two main points of interest - Piazza del Duomo and Teatro alla Scala - the Boutique seals the strong long-standing bond between the Genevan Maison and Rocca.

An immersive and unique experience in the central Galleria Vittorio Emanuele II in Milan. The project was inspired by the original details of the gallery, reviving the Milanese atmosphere in a contemporary key.

The spaces have been designed to guide customers through a shopping experience suited to any need. Following an in-depth study of the history of the place, the colors and selection of materials of the store achieve a synthesis between the historical value of the space and the identity of the Rolex brand.

Rolex Boutique - Porto Cervo

Located in the Central Square of Porto Cervo, a meeting point for those who frequent the famous Sardinian resort, it fits harmoniously into the elegant context of the small village, offering the visitor an elegant and exclusive setting where they can encounter competence, refinement, professionalism and discretion.

Inside this treasure chest, surrounded by an atmosphere reminiscent of marine environments, customers and visitors have the opportunity to live a unique and immersive experience within the Rolex world

Boutique Rolex Porto CervoBoutique Rolex Porto Cervo


The care and attention towards our customers translates into excellent technical assistance both during the sale and after the purchase.

Our qualified and focused staff is able to competently advise and satisfy the needs and desires of each customer, guaranteeing a complete and attentive service.

In addition to a wide assortment of models, as authorized Rolex retailers, we guarantee the highest quality and technical standards necessary to overhaul Rolex watches and preserve their characteristics over time.

Elevati standard qualitativi RolexElevati standard qualitativi Rolex

Free shipping

Free standard shipping on every order

Gift box

Receive your purchase in an elegant gift bag

Dedicated assistance

Rocca offers you exclusive services and guarantees

We are here to answer your questions and help you find the perfect product.

Phone +39 0131929873

Live the Rocca experience, find the Boutique near you